Hyper-Growth Through a Cohesive Brand Identity

Maverick Power is a leading power distribution solutions provider, recognized for delivering reliable, fast and customized power solutions. As a key player in the power distribution industry, Maverick Power serves businesses across a variety of sectors, offering a wide range of products and services designed to meet the evolving needs of the modern data and AI infrastructure. 

As Maverick Power began their growth journey, their brand identity lacked the cohesive narrative necessary to reflect their vision and growth. This impacted their ability to effectively communicate their value to potential clients and maintain a strong brand story. Michelle Currier, Owner and Marketing Leader at Maverick Power shares it best in this video story.

Maverick Power engaged Cooperative Computing to help them address this issue along with the others listed below. 

Fragmented Brand Identity 

Maverick Power’s brand identity was unable to convey their vision and values across different touchpoints. Their messaging, visual design, and overall brand presence were inconsistent across digital platforms, marketing collateral, and customer communications. This lack of uniformity affected their brand message and in turn, the company’s market presence appeared disjointed. 

Limited Brand Perception 

Maverick Power’s brand identity was perceived as outdated by their team of Mavericks, which affected their ability to appeal to new team members considering joining their team as well as high-value clients and partners. In a competitive market, where perception often determines opportunity, Maverick Power’s limited brand recognition made it difficult for them to stand out. 

Underutilized Digital Channels 

Maverick Power’s digital presence was not optimized to support their growth. Their existing website did not reflect their current position as a high-growth company, nor was it designed to attract and convert high-value clients and talented people needing to help them continue their growth. The website also lacked SEO (search engine optimization), frequent and consistent content, and a user-friendly design. Their social media channels were underutilized, leaving a huge portion of their potential audience untapped. 

Partnering with Cooperative Computing 

Cooperative Computing created a comprehensive strategy to address Maverick Power’s brand identity challenges and support their rapid growth. The initiative began with an in-depth brand discovery to understand their business goals and the clientele they would be serving on their growth journey. This led to the development of a brand identity which included the refreshed logo, new fonts and colors in addition to the existing ones as well as a refreshed brand tone and persona. This ensures consistency in messaging, design and tone across all platforms. 

To strengthen Maverick Power’s digital presence, Cooperative Computing designed and deployed a modern, SEO-optimized website to showcase the company’s innovation and expertise. A comprehensive content marketing strategy was also developed that included weekly blog updates, monthly press releases sharing their awards and targeted SEO efforts to increase organic traffic and online visibility. 

Finally, Cooperative Computing implemented a Customer Relationship Management (CRM) system that streamlined Maverick Power’s sales processes, improving lead management and increasing conversion rates. Ultimately, they began becoming digitally enabled to accelerate into the automated economy. And, their growth has accelerated at a pace where they are achieving record-setting awards consistently. 

Through these efforts, Cooperative Computing enabled Maverick Power to achieve the following results. 

Brand Alignment and Recognition 

The development of a unified brand identity that reflected Maverick Power’s hyper-growth phase helped to improve the company’s market position. Clients and partners began to see Maverick Power not just as a provider of power solutions, but as a powerful company on the rise. This new alignment reinforced their growing reputation, and the recognition they received, including the following.

• #1 Fastest Growing Private Company in Texas by Inc. 5000
• Dallas Business Journal Fast 50 Award (for fastest growing private company with a 5,789% growth rate which is over 3x higher than the nearest competitor)
• LinkedIn’s Top 10 Dallas Companies

In addition, Maverick Power’s CEO was awarded the EY Entrepreneur of the Year Award along with the SMU Cox School of Business Dallas 100™ Entrepreneur Award, further boosting their growing influence and credibility in the power distribution solutions industry.

Improve Online Presence 

The SEO-driven website redesign, combined with a comprehensive content marketing strategy, resulted in exceptional improvements across all Key Performance Indicators. Maverick Power continues to see 3-6x growth digitally in year over year traffic to their website and social platforms (LinkedIn presence grew from less than 1,000 followers to over 8,000 in less than 2 years). Prior to this digital transformation, they had limited website presence. 

The combination of a stronger digital presence and these amazing awards allowed Maverick Power to connect more meaningfully with new talent necessary to help them continue to grow along with high-value clients, positioning themselves as a fast-rising leader in the power distribution solutions industry. 

Higher Client Engagement 

The newly implemented CRM system enabled the team to focus on nurturing relationships with clients that aligned with their growth strategy, leading to more meaningful interactions and better conversion rates. In fact, the Raving Fan growth with clients has earned them many accolades by clients and partners, where recognition and positive online reviews is a regular occurence now.

By partnering with Cooperative Computing, Maverick Power was able to overcome their branding challenges and position themselves for the hyper-growth they are now experiencing. Digital enablement has helped their organization accelerate into the automated economy to match the heart and soul of their culture and the team of Mavericks they are growing. 

If you are looking to drive growth and transform your brand identity, get in touch with Cooperative Computing to improve your digital presence and accelerate into the automated economy.