The Oxford English Dictionary no longer defines “platform” as “a raised level surface on which people or objects may stand” or “the proclaimed position of a political party or organization,”. Now it also includes “the type of computer system or the software that is used”. In the corporate sector, however, few have a clear understanding […]
The future of marketing is digital. We’re in an age when we can live our ‘second life’ totally online. From digital currency to a virtual metaverse, the internet realm is continually expanding and the desire for technological transformation grows in step with new consumer requirements and gratifications. The problem for marketers is how to integrate […]
The metaverse era has arrived. Since the dot com era, it’s difficult to recall any technology notion that has generated as much excitement. Everybody is interested in the untapped potential of virtual worlds, from tech companies to gaming studios to luxury brands to artists and influencers. Aside from the $10 billion that Meta has committed […]
The metaverse is presently the focus of intense competition among IT businesses. However, aside from significant financial investment, it is still unclear exactly what it will take to win. Will it just replicate the existing digital environment, or will it be a new and improved version? Will our 2D displays, which are currently clogged with […]
The world’s vision of the supply chain is being reshaped by shortages and extended lead times in practically every retail business. People seldom considered the supply chain before the crisis and Coronavirus (COVID-19) pandemic. The supply chain, on the other hand, has become a topic of conversation in both mainstream and social media. This tidal […]
Imagine savoring a freshly brewed coffee with your friend in a park. He mentions a new pair of sneakers that he likes and recommends trying them too. Immediately a set of sneakers appears in your peripheral vision. The images float by; he selects the styles and allows your AI assistant to refine your selection. You […]
Some of the most well-known tech companies have one thing in common. They are all hugely successful, paradigm-shifting companies that have substantial market values and they keep growing. Apart from that, they are platform-based businesses that have made a lot of money because of how quickly they can change and adapt to new opportunities. As […]
In 2021, the metaverse became increasingly important. Dozens of brands are embracing the next generation of the internet, from luxury items to limited-edition collectibles to digital concerts. In spite of its infancy, the metaverse will play a significant role in business and marketing in the future. What should be your metaverse marketing strategy? We have […]
Welcome to the accelerated economy. What took months in previous years, can now easily be done in days. Current technology has the ability to increase the speed at which business functions are done when used right. To be successful a business once had to measure their Speed to Market in months for new products & […]
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